About This Episode:
Today’s episode is proof that when an idea sounds too good to be true, it doesn’t mean that it’s not possible, it just means that it’s a great business idea.
Martin leveraged unique industry insight to build a business that captures the enormous amount of waste that so many industries blast out without giving it a second thought. He patented energy-storing blocks that can store 1.2MWh of thermal energy at a temperature level of up to 1,300 °C.
This means that we can store the heat byproducts of tons of heavy industries, which can translate into cost savings, decarbonizing entire industries, and generally making our whole society much more efficient.
He had a brilliant idea, he executed on that idea, and he saw near immediate success bringing his brilliance into the world. I love crazy, out of the box solutions like this, and I know you will too.
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