In fact, the name of my Github repo for the project is “Simple-Social-Project”.

Because I suck at names and my intention was to spend a weekend fixing ONE annoying problem about getting client approvals for social media content.

And listen, I’m not a full stack engineer. But I did code Z80, HTML, PHP, and JavaScript when I was in middle school, building websites for relatives for free and fixing computers on the side while solving Rubik’s cubes competitively. Yikes. But then I got a dual-degree in English Literature and Film, because I decided to become unemployable instead of studying Computer Science with a minor in World Domination at Stanford.

So yes, I’m what you might call a highly intelligent moron.

But what I can tell you is this: Over the last 18 months building with AI, I was able to get much farther than I ever thought possible in building software. A year ago, I never dreamed that I could build an app as complicated and awesome as the one running my business.

I never dreamed my whole company would prefer an app I built to the ones built with commercial teams and billions of dollars and tons of VC money behind them, sharpened over many years.

But it happened.

And I think if you asked my employees, they would genuinely prefer the software I built for them over any purchasable software on the market today. Me. One non-expert building. Because it was built in conjunction with the people actually using it.

This last year, I kept waiting for a sign that I needed to stop. Feeling in over my head constantly as I set up my own server. My own Slack bot army. My own self-improving coding agent team.

And yes, I’m aware that there are a lot of genuine concerns out there about non-experts coding. Which is why yes, I brought in help when it mattered. And the truth is, I don’t know how far a guy like me is “supposed” to go with AI.

But I keep pushing, and I keep getting met with success.

And I suspect there are a lot of people out there just like me.

So my advice? The stupid, gimmicky “simple-social-project” app you build today just might become something massively important for you next year. So why not try?

But keep your wits about you. And when a senior dev critiques your code or approach, listen. They're usually right.

But only do it if you like this sort of thing. If you prefer gardening or re-selling Pokemon cards, definitely do that instead.