Perhaps you’re carrying last season’s Chanel bag. How dare you!?

Or maybe your belt isn’t the right flavor of Hermès.

Your nails are dirty. Your cufflinks… You don’t have cufflinks!?

The wealthy pick up on all kinds of subtle cues to quickly assess whether a stranger is in the club or not. This is nothing new.

The rest of us are giving off “I’m not rich” signals constantly, that we don’t even realize we are broadcasting.

The same will soon be true of AI-generated content.

You think: “I’m building a website that looks great using AI—no one can tell the difference!”

You think: “My presentation that was made entirely with AI has them all fooled!”

In reality: AI-generated assets broadcast to the world AI signals. They (re)use clichés and tropes that we will all be increasingly familiar with.

AI-generated walls of text signal: “Don’t read me. I’m not important.”

Investors know. Customers will know.

At least you should also know.