It’s late at night. You’re curled up in bed with your significant other. But your back is turned, because you’re going deep… with Claude again.

Claude is telling you about the “gap” that only you can solve. Ooh! The [x] gap! That sounds nice! I’m putting that in my bio, you say.

And you chuckle yourself to sleep, knowing you have an advantage over your peers.

Except when you fire up LinkedIn the next morning, you see that all your compatriots also have their own [x] gap. And you see that the copy that’s all over your AI-generated website is all over the websites of everyone else you know, too!

But I thought you were helping ME, Claude! I thought you were there for ME.

I invested so much in your knowledge hub!

Look: It’s not your fault.

Claude is the greatest player to ever live. Yes, he made us all feel special.

But there were always about 30 million other people on the side he was secretly giving the same advice.