…you’ve got a major communication problem.

Zuckerberg recently fired 8,000 employees. Just 3 years ago? It was 11,000.

Back then a video of Zuckerberg sheepishly addressing his team on Zoom was doing the rounds. At least he had the good sense to be contrite on camera about the whole mess, right?

Or did he?

If I were his PR team, I would have advised against making a Zoom call like this. Because doing the wrong thing is often worse than doing nothing at all.

Reading a script to a camera saying it was your decision to axe ELEVEN THOUSAND PEOPLE with the stroke of a pen probably won’t matter much to any of those people. So who is a speech like this for then?

Is it for outsiders, to attempt to humanize an action that at best connotes incompetence and at worst blatant greed on behalf of one of the world’s most successful companies?

Or is it merely personal, to assuage his own guilt? Maybe at the urging of a therapist?

But worse still: many people commenting on the video seemed to seriously think it was made by AI. I don’t. But if your “heartfelt” video rings so lifeless and hollow that it could have been AI, you are doing something seriously wrong in terms of communication.

If you ever believe that one of my videos is made by AI, well, that’s the day that I… DESTROY ALL HUMANITY. EVERYONE MUST GO.