There’s a reason showers have two knobs.

Cold=No one should ever use AI for anything ever, PERIOD!

Hot=I’m going to use AI to do all my writing, my website, be my girlfriend, and also imagine me as Wonder Woman!

Now look, Wim Hof aficionados swear by all-cold showers. And there’s nothing wrong with that if you can stomach it. Heck, they might even be really healthy!

And maybe there are some maniacs out there who enjoy the sensation of burning alive each morning.

But for the vast majority of brands and people? AI is not a hot or cold thing. It’s dialing in the right temperature for optimum—say, pleasing results.

Too little AI? You’re probably inefficient and will lag behind competitors.

Too much? You probably come across as inauthentic/fake/scammy.

But take heart: This is a learning process we are all going through right now. And we will all get it wrong from time to time as we argue over what temperature the perfect shower should be.

There’s one thing I think we can all agree on: No one should have to imagine me as Wonder Woman, ever again.