I love the case study of Casper mattresses.

Red Antler created brilliant branding and campaigns for the start-up, which quickly became a unicorn.

Whimsical, off-the-wall marketing helped the young mattress company stand out on billboards and NYC subways, defining a new era of shopping.

But now?

Casper is just another bog-standard e-commerce site.

As they grew, it appears that scores of new management systematically killed all the fun that made Casper unique and great.

Rare is the company indeed that can stave off the inevitable downward force of small-minded middle managers.