If I had a billion dollars tomorrow (or hell, ten million), I wouldn’t go buy a sports car.

I’d keep my base model Rav4.

Watches, clothes, cars… I care not for the trappings of wealth!

I’m much more interested in what can be built/done with money like that.

So why do I spend so much time building brands? Isn’t a fancy brand the same thing as a fancy car? Something flashy but ultimately useless?

It might seem contradictory, but I believe a brand at its best isn't an appearance, but something real.

A brand for me is a vehicle: a vehicle that helps complex ideas come through.

It’s not about flashy for flash sake. It’s about how all the details either work together to paint a picture or they don’t.

A great brand is how great ideas become real.

A great car is how guys like me broadcast insecurity.