I’m not a theoretical builder. I’m a real business owner employing real humans in a time of massive uncertainty and disruption.

And since I was 13, I’ve pushed the boundaries of every piece of technology I’ve owned, starting with programming assembly language on my TI-86 calculator.

So when I talk about AI, it’s not theoretical. It’s not from the standpoint of a newscaster who can barely open Gmail on their phone.

It’s from the point of view of a builder who is constantly navigating implementing technology ethically while maintaining the livelihoods of a team that I love like family.

I talk about the intersection of ethics, philosophy, technology, and real-world leadership.

Because we need fewer opinions from those on the sidelines of these issues. And more from those who are actually building with it.

The bets I make with AI are the areas in which I think it has the greatest probability of improving my business while keeping my team employed.

The bets I don’t make are reflected in what I don’t do.

Hint: Not one of these posts is written by AI.