I just spent 3 months building software that will never have a second user.

Except perhaps my wife…

…and some of her friends.

Here's the problem with every tool you've ever used:

They're designed for everyone, which means they're perfect for no one.

Safe features. Broad appeal. Zero personalization.

I've used every social media scheduling tool out there. And while they solve most common needs, I've always hated using them.

So I built my own. A totally unique, all-encompassing content/social media app for me personally.

One dashboard, powered by AI at every turn (while leaving all the creativity and writing up to me), that fuels my blog, my email list, all my social content, and my LinkedIn posting.

I call it my Content Crusher (working title, I’m still stuck in the ‘90s).

Will it scale? No idea. But it's insanely useful to me personally. And there's nothing on the market that could possibly replace it for me.

Here's what I’m realizing:

I'm not alone. Thousands of people are building apps like this for themselves right now.

And this is what AI promises each of us: the ability to create highly custom tools for our use case that no SaaS product could ever touch.

The future of productivity isn't one-size-fits-all.

It's software built for an audience of one.