The history of tech products is littered with failed product demos.

From Blue Screens of Death in front of thousands at a Microsoft event to the Cybertruck’s shatterproof glass easily shattering on stage, to robots falling down mid-routine and going berserk…

There’s no shortage of embarrassing failures out there.

But a lot of it comes down to expectations.

Deep tech is hard. Doing things that have never been done before is hard.

Creating a rocket that’s never existed before is inherently more likely to cause catastrophic damage than a new sneaker.

But we shouldn’t shy away from (or hide) this type of failure. Instead, we should embrace it.

It’s all part of the process. The failures represent a path towards success, and big victories often come shortly after (and because of) very public failures.