“Re-mastering” the internet
Think back to the websites of the 90s, in all their glory. Truly, works of art all.
But today, you wouldn’t be caught dead creating anything like that.
Now consider some of the best albums of the 60s and earlier. Fantastic records for their time.
But today, you listen to a “re-mastered” version of your favorite records to hear those bass frequencies that were practically non-existent in records before the 80s.
I don’t know about you, but I find myself increasingly frustrated with web apps that were built 20+ years ago. Think Microsoft products, behemoths like Salesforce, or even marketing SaaS apps from the 2010s like HootSuite.
All of these projects were built in a different time.
And there’s only so much that re-branding and slapping on a new coat of paint can do—the architecture is fundamentally… old.
We’re heading into an era where there is enormous potential in “re-mastering” the internet.
This means going beyond surface-level cosmetics and rebuilding apps using AI and modern functionality to make them enjoyable to use in the modern age.
If you ever encounter an app that theoretically does everything you want it to but you hate using it, you are witnessing this unmet need for yourself.




